SK.5xAI

Case Studies

Real businesses. Real results.

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Elgin Travel & Cruises

St. Thomas, Ontario · Travel Agency · Est. 1990s · 30+ years

100%

Inquiries handled by AI

<3s

Average response time

24/7

Always available

The Challenge

Elgin Travel was receiving customer inquiries at all hours via SMS. Staff were spending significant time answering the same questions about destinations, pricing, and availability — often after business hours when no one was available to reply.

The Solution

We deployed Marco — a custom AI travel advisor persona built on Anthropic Claude — connected to Twilio SMS, VAPI for voice, and Runway ML for face-to-face video calls. Marco handles all initial inquiries 24/7, qualifies leads, and escalates warm prospects to the human team.

The Results

Marco now handles 100% of initial customer contacts. Every conversation is logged to PostgreSQL. Staff receive warm handoffs for serious buyers. Video call links are delivered via SMS so customers can talk face-to-face with Marco's AI avatar anytime.

“We never miss a lead now. Marco is working while we sleep.”

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